At Last, A Stand Worth Looking At!

If there is one thing the Spanish do well it's design. I rarely see a trade stand that has had any imagination gone into it...and then I came across this little gem. It was designed by a Valencia based agency called +Que Spacio.

If there is one thing the Spanish do well it’s design. I rarely see a trade stand that has had any imagination gone into it…and then I came across this little gem. It was designed by a Valencia based agency called +Que Spacio.

The brief was to create an exhibition stand for the International Fair of Kids Fashion (FIMI) to make a tribute to Spanish kids shoe brands, using only materials available or producible in the fair. Besides taking in mind the collections for autumn/winter.

In my opinion they’ve totally hit the brief and created something beautiful…a far cry from the usual corporate structures that you see at trade shows.

It always amazes me how much money clients spend on their trade stands with zero cut through. Surely the purpose of a trade stand is to attract people over to your stand? Why then do so many do the absolute opposite.

Que Spacio we salute you! …Brands and agencies, more of this please.

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Posted by

Phil Edelston