Building your portfolio…

Whether you are an aspiring model or just keen to break in to promotions and make the absolute most of the opportunity  - there is one standard necessity to ensuring as strong a footing in the industry as possible - a solid and versatile photo portfolio.

Whether you are an aspiring model or just keen to break in to promotions and make the absolute most of the opportunity  – there is one standard necessity to ensuring as strong a footing in the industry as possible – a solid and versatile photo portfolio.

The promotional marketing and modelling industries are certainly aesthetic but, as has always been our mantra at Mash, the key is combining this great ‘look’ with a fantastically vivacious and engaging personality. One simply does not work without the other……a bit like fish without chips…….salt without vinegar…..the rock without the roll!!

We thought we would impart a few tips as to how to make the most of your photos and maximise their impact when you send in a fresh application for promotional/modelling work or even just update your details with us.

“You don’t get a second chance to make a first impression”

There are distinctly different areas of specialism within promotions and here we’ll explore how a photo can support your application or profile with the different jobs in mind.

General Promotional Work

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This is a fantastic photograph as it encapsulates energy and charisma and in such a natural and effusive way. A client would be more than interested in this as a profile as it indicates the kind of smiling energy that makes all the difference within promotions.

Fashion/Costume Work

new-image

Again, the photographer has captured a natural energy and look that combine well to really help emphasise the importance of the clothes in this photograph. If fashion modelling is a route you want to explore then the key to the photographs in your profile is to clearly show how comfortable you are in different varieties of clothing and surroundings.

Modelling Work

costa-rica-shoot-005

Some campaigns require a distinctly ‘professional’ model look and if this is a route you want to go down then you need to ensure the photograph really captures your look and energy but retains that ‘natural’ element that is so key.

Keen to take the next step?

Special Discount for Mashers..

The photographs above were kindly provided by Elizabeth Corps (pictured) and Richard Allen who have combined forces to launch a company called Declare. The aim of Declare is to hold regular ‘tailor-made’ photo and make-up portfolio sessions with new and existing promotional staff.

Elizabeth is a qualified hair and make-up artist and works alongside Richard Allen (photographer) to look and style to cater for each individual client – promising knowledge, flair and expertise from both sides of the camera.

They are currently booking up 3 hour portfolio sessions in Central London initially and have offered a 20% discount to all registered Mashers for an upcoming session. The reduced rate of £200.00 per person covers a full hair and make-up session, detailed consultation with Richard the photographer, and a tailor-made photo session. You will be able to take all photos away with you on disc.

Please contact Elizabeth Corps on 07813 040 290 or Greg in the Mash office on 0207 939 7670 for more information.

Please remember to quote Promotional Code: MASH09 when calling.

Please have a look at the following link for an idea of the kind of work they have done and could do for you….

http://www.elizabethclare.co.uk/

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Posted by

Chris Wareham