Credibility, not capability, is king.

Each and every year we look at our business and ask ourselves whether we remain relevant. It’s a revealing process, generating a long list of required fixes as new challenges and opportunities appear. External pressures such as sustained pricing pressures, increased competition, shifting relevance, the changing face of experiential etc. through to internal opportunities such as establishing new verticals, improving training, promoting super star talent and so on all offer great opportunity for our business to become more competitive and greater added value to our network.

Each and every year we look at our business and ask ourselves whether we remain relevant. It’s a revealing process, generating a long list of required fixes as new challenges and opportunities appear. External pressures such as sustained pricing pressures, increased competition, shifting relevance, the changing face of experiential etc. through to internal opportunities such as establishing new verticals, improving training, promoting super star talent and so on all offer great opportunity for our business to become more competitive and greater added value to our network.

This year we’re focussing intently on maximising our core competence, the delivery of incredible staff on to activity with the very best levels of consultancy and account handling support. This focus ensures that our questions are directed entirely on one outcome, pleasing our customer. Part of this focus requires that we go beyond what customers want to ‘buy’ from us, and understand what they want to achieve through us. Awesome promotional and hospitality staff on the ground.

The result of this focus is that we’re positioning our brand to focus on what we do well, managing relationships with staff and clients that ultimately delivers the very best in theatre staffing solution for experiential agencies. We focus on staffing, our partners on their core competences.

To achieve this, we work with the very best partners, from staff through to suppliers and clients, all who share the same values and ambition as us, all of whom contribute to completing a complex puzzle.

By mastering our delivery, and not trying to be master of all, we remain credible and have created an ecosystem that has built considerable value through partnership, a partnership that extends our reach without diluting our delivery.

Encouragingly for us, our client partners recognise the benefit of this networked approach, focussing on delivering awesome experiential work rather than trying to deliver marginal profit increases by bringing all delivery in-house and becoming jack of all trades. Further still, our partnerships appear to be a healthy ground for the invention of new service offerings that the network as a whole can benefit from.

‘Interestingly, highly networked enterprises are 50% more likely than other organisations to report market share gains against their competitors and higher profit margins. Boundaryless business multiplies value’ www.wolfollins.com

Share this

Posted by

Chris Wareham