Dyson Supersonic imagery

Dyson appoints Mash to help launch new Dyson Supersonic

Pioneering British manufacturer Dyson recently launched the Dyson Supersonic – a revolutionary new hairdryer that is set to shake up the market on an unprecedented scale. Following a tender process, Dyson chose Mash to provide the demonstration staff to launch the Dyson Supersonic in premium retailers across the UK.

Pioneering British manufacturer Dyson recently launched the Dyson Supersonic – a revolutionary new hairdryer that is set to shake up the market on an unprecedented scale. Following a tender process, Dyson chose Mash to provide the demonstration staff to launch the Dyson Supersonic in premium retailers across the UK.

We’re very proud to have been chosen by one of UK’s most iconic brands, and are really excited about working on the launch of this awesome new hairdryer. Both brand and product bring very high standards, and we’re confident that we have the right people and skills to meet these exceptional standards – it’s great that Dyson appreciate the value we can bring to this launch campaign.

Changing Face of Retail

Consumer expectations are continually increasing and successful brands now understand the need to provide a positive experience in the retail environment. It is for this reason that forward-thinking brands like Dyson are turning to staffing specialists who understand both the retail landscape and the experiential discipline.

With a background in promotional staffing for the experiential industry, we’ve become more active within the retail industry in recent years. We have a long-standing relationship with Lavazza, and manage a large team of in-store demonstrators for their premium coffee machines. In 2015 we were also appointed to manage the UK-wide Nike Air Team. This new win with Dyson firmly positions us as a leading provider of high-quality retail staff.

Pioneering Reporting Technology

While the Dyson Supersonic is unmatched by other hairdryers, Mash Staffing has its own industry leading new product. M+ Reports is a bespoke reporting tool that is setting the standard in retail and experiential reporting. The Dyson team will be using M+ Reports to collect campaign data, with real-time access available for the client. With a wide range of analysis tools built into the software, M+ Reports is able to provide valuable ongoing insight in the success of the campaign.

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