You might be under the impression, following our Sports Day in July, that we at Mash are a little hapless on the sporting front. Don't get me wrong - our egg and spoon skills aren't to be sniffed at, and we're still basking in the glory of our three-legged race. Certain sports we've got nailed.
You might be under the impression, following our Sports Day in July, that we at Mash are a little hapless on the sporting front. Don’t get me wrong – our egg and spoon skills aren’t to be sniffed at, and we’re still basking in the glory of our three-legged race. Certain sports we’ve got nailed.
However, at our Vision Day last week, it occurred to us that we don’t do enough sporty challenges as a team. Given we’ve got a huge number of personal trainers, acrobats and athletes among our network of fabulous promotional staff, team Mash can sometimes be a little indoorsy – so when tickets for London’s first Electric Run went on sale on Thursday, it seemed like fate. What could be more fun than an immersive course of light and sound, with a DJ set and light show at the finish line? It’s enough to make even our non-runners fancy a bit of a jog.
These kind of races, though, are becoming a real trend – and one that shows no signs of stopping. From Tough Mudder to the Color Run, to Zombie Evacuations and Spartan Races, they’re are springing up in all sorts of weird and wonderful forms, giving event organisers the opportunity to get creative with a huge audience of people who just love to run, alongside those who are tagging along for the experience.
They’re also a big challenge from a staffing perspective – being logistically complex, on a large scale and with more health and safety requirements than you can shake a baton at, they require a large team of engaged, passionate and sporty Brand Ambassadors to get stuck in and keep the crowd on the move.
By being open to all levels of fitness and ability, events like the Electric Run are a brilliant opportunity to reach people who don’t necessarily enjoy sports and show them how exhilarating it can be – something we can definitely get behind!
If you’d like to join Team Mash for the night, let us know by contacting firstname.lastname@example.org – tickets are selling fast but we’d love to have you on board!