Heineken Italy Activation

Experiential marketing is an ever changing beast, one that becomes ever more compelling as the proposition is enhanced through the integration of digital, sponsorship and PR. No longer is experiential marketing hamstrung by the supposed lack of reach or the inability to successfully measure response and traction with consumers.

Experiential marketing is an ever changing beast, one that becomes ever more compelling as the proposition is enhanced through the integration of digital, sponsorship and PR. No longer is experiential marketing hamstrung by the supposed lack of reach or the inability to successfully measure response and traction with consumers.

An excellent example of the success that can be achieved by clever integration can be seen with Heinekens Italy Activation…Enjoy.

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Posted by

Chris Wareham