I wish my school had been as cool as this!

For anyone reading this who isn’t signed up to Cool Hunter, I highly recommend you waste no time and sign up for their newsletter now. It never goes unread and is a constant source of inspiration to all of us here at Mash Towers.

For anyone reading this who isn’t signed up to Cool Hunter, I highly recommend you waste no time and sign up for their newsletter now. It never goes unread and is a constant source of inspiration to all of us here at Mash Towers.

Anyway plug over. This is just a quick blog entry to praise the amazing work of Parisian based architects ‘Palatre & Leciere’ who have restored (reimagined) a 1940’s primary school in Paris.

I have always been a huge fan of colour for the joyful effect it creates (when used properly) and in re-skinning the building, ‘Palatre & Leciere’ have created a joyous reinterpretation of an otherwise dull and un-inspiring building.

Using the primary colours of the rainbow ‘Palatre & Leciere’ have managed to bring the school to life and I would imagine it has had an uplifting effect on the children who attend it.

When you relate this approach to some of the stands that are built for experiential campaigns I feel there is a lesson in here for clients, agencies and stand builders. Clients will often run with their corporate colour pallet to produce the stand but this often does not attract people’s attention and certainly doesn’t impact the desired audience.

Although this doesn’t work for all brands, agencies should really think about extending their colour pallet when dealing with outdoor communications. Not only would it grab consumer’s attention but it could actually have an affect on the up take of the promotion. At the very least it will put a smile on everyone’s face.

Share this

Posted by

Phil Edelston