Is Bigger Really Better?

Hit brand ambassadors, promotional staff or any other promo staff related phrase into Google and you will inevitably be inundated with staffing agencies shouting about their 3,000+, 4,000+ even 10,000+ ‘engaged’ brand ambassadors.

Hit brand ambassadors, promotional staff or any other promo staff related phrase into Google and you will inevitably be inundated with staffing agencies shouting about their 3,000+, 4,000+ even 10,000+ ‘engaged’ brand ambassadors.

For me that is an oxymoron. How do you actually ‘engage’ with that many people and more importantly how do you engender loyalty from such a large group of staff with whom promotions agencies rely on everyday to represent them and their clients out in the field.

Also why 3,000+? Honestly I challenge you to find a staffing agency that promotes a database under 1,000. The answer is I don’t know but I do know that the rule of thumb in the industry is bigger is better.

At Mash we don’t have a number but we do believe that to maintain an ‘engaged’ community of staff (our Mashers) a smaller database is far more effective. There is a balance that needs to be struck as we often work on campaigns requiring hundreds of staff at any one time. However, the reality is we manage these campaigns far more effectively by maintaining a smaller community of staff.

Having thousands of staff registered on your database only says to me that there is a hell of a lot of redundancy in there. Without naming names I still get texts from agencies offering me work and I haven’t worked for them for over 10 years!

My advice would be to challenge your staffing agency as to why they quote the number of staff they do. Have they recruited every staff member face to face? do they cleanse their database each year? and actually how often do they truly ‘engage’ with these staff?…by that I mean other than just offering them work.

In my last blogWhy Communities Matter I spoke about utilising social media as another way to interact with staff but this is just one of a host of tools that we use to maintain and build relationships with our Mashers.

I also touched on Dunbar’s number, which in some ways goes towards backing up this theory of smaller communities being far more engaged.

If you’d like to know more on the subject feel free to email me on phile@mashstaffing.com I could literally talk about it all day!

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Phil Edelston