NBA & ESPN get some Mash Love…

Sports and music experiential marketing agency Ignite produced a Fan Zone in parallel with the NBA’s Europe Live games at London’s National Theatre over the weekend. The activity aimed to increase NBA’s presence in the capital ahead of the game between Minnesota Timberwolves and the LA Lakers to take place at The O2 on Tuesday 5th October 2010 and also to publicise London Games 2011 – the first regular season NBA game ever to be held outside the US.

Sports and music experiential marketing agency Ignite produced a Fan Zone in parallel with the NBA’s Europe Live games at London’s National Theatre over the weekend. The activity aimed to increase NBA’s presence in the capital ahead of the game between Minnesota Timberwolves and the LA Lakers to take place at The O2 on Tuesday 5th October 2010 and also to publicise London Games 2011 – the first regular season NBA game ever to be held outside the US.

The Fan Zone outside the National Theatre on London’s South Bank featured a full-size basketball court that gave fans the opportunity to test their skills by shooting hoops alongside NBA legends and current players. MASH worked in partnership with The Promotions Factory to place a group of female sports fans amongst the fan zone, creating a buzz about the games ahead and the coverage held by ESPN. Six brand ambassadors were at The National Theatre on the 2nd and 3rd of October and ten brand ambassadors outside the O2 Arena on the 4th October, taking planes, trains and auto-mobiles to get there thanks to the warm welcomed tube strike!

All the sights and sounds of the NBA were on show, with skills clinics, a professional ‘dunk’ team, video games, NBA team mascots and performances by LA Lakers cheerleaders The Laker Girls alongside interactive sponsor experiences and attractions, of which our girls were a huge part and really helped to get the crowds excited.

The Larry O’Brien NBA Championship Trophy was also on show, with which fans could have their pictures taken on a green screen background and have themselves superimposed next to their favourite team.

Ignite will activate the Fan Zone at the Palais Omnisports de Bercy on the 6 October 2010 with the addition of a three point court and interactive activities.

A huge well done to the ESPN teams who worked hard to create a real buzz about the matches and promote the support and involvement of ESPN with NBA’s European tour matches. An eye-catching sight for all NBA fans, old and new.

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Posted by

Chris Wareham