News

One brand. Two audiences?

0 So Marks & Spencer’s (M&S) profits have fallen again in the first six months of its financial year. This is not an unfamiliar story. The 135 year old High Street retailer has been declining in size for a number … Read more »

Lavazza scores another Love game

0 Earlier this month we enjoyed Pride in London. 50 years on from the Stonewall uprising in New York, about 1.5 million people joined the parade through west London – many carrying rainbow flags, Pride’s symbol of diversity. But the … Read more »

The Retail Conundrum

0 On the one hand we hear about the near collapse of Sir Philip Green’s empire. On the other, we learn that Amazon is opening a series of high street stores. No one disagrees that the retail landscape is changing, … Read more »

Mash recognised by Dixons Carphone

0 We are proud to announce that we have successfully retained our approved agency status to work in the Dixons Carphone group of stores. This is fantastic news because it allows us to continue supporting our clients within these retailers, … Read more »

Swipe vs. Smile

0 We all know that the dividing lines between marketing disciplines are blurring, if not disappearing altogether. And the main driver for this is the Internet. Whether it’s bloggers replacing PR, online media usurping TV, or technology blending events and … Read more »