News

Making Sense of Shopping

2+ From today non-essential retail stores are allowed to open. For the first time in 12 weeks, shoppers will be able to see the products they covet in glorious 3D. Of course things will be different. There’ll be queues, Perspex … Read more »

A cloak of invisibility

4+ I keep hearing the phrase ‘unprecedented times’. Well, yesterday I did something that I’m embarrassed to admit was unprecedented. I had a conversation with a shelf stacker. Not a quick “Can you tell me where I can find the … Read more »

Campaign Experience Awards Staffing Agency

Mash Nominated for Campaign Experience Award

2+ The Campaign Experience Awards aim to highlight the very best work and teams in the creative industry. As brands fight for the attention of consumers with activations with immersive or interactive experiences they’re realising that they need to up … Read more »

One brand. Two audiences?

4+ So Marks & Spencer’s (M&S) profits have fallen again in the first six months of its financial year. This is not an unfamiliar story. The 135 year old High Street retailer has been declining in size for a number … Read more »