Lavazza scores another Love game
Earlier this month we enjoyed Pride in London. 50 years on from the Stonewall uprising in New York, about 1.5 million people joined the parade through west London – many carrying rainbow flags, Pride’s symbol of diversity. But the rainbow … Read more »
The Retail Conundrum
On the one hand we hear about the near collapse of Sir Philip Green’s empire. On the other, we learn that Amazon is opening a series of high street stores. No one disagrees that the retail landscape is changing, but … Read more »
Mash recognised by Dixons Carphone
We are proud to announce that we have successfully retained our approved agency status to work in the Dixons Carphone group of stores. This is fantastic news because it allows us to continue supporting our clients within these retailers, ensuring … Read more »
Mash to staff Samsung Showcase at Coal Drops Yard
Samsung will open a new global brand showcase at Coal Drops Yard this summer – and we are thrilled to have been chosen as their staffing partner for this exciting new digital playground. Retail experience has been a growing story … Read more »
Swipe vs. Smile
We all know that the dividing lines between marketing disciplines are blurring, if not disappearing altogether. And the main driver for this is the Internet. Whether it’s bloggers replacing PR, online media usurping TV, or technology blending events and experiential … Read more »
What? Politicians talking (some) sense?
Last week I worked my way through an 80 page parliamentary report on our town’s high streets. The task of the report was to consider how to future proof these traditional retail areas to ensure they’re still thriving in 2030. … Read more »
Apples and Pears: are staffing apps the future of temporary recruitment?
Amid the constantly strengthening digital revolution, every business has to work out how technology is affecting their industry, and Mash is no different. Over the last few years, the staffing industry has seen an influx of staffing apps – where … Read more »
Peloton: a masterclass in innovation
Over the last decade, how often have you said the words, “why didn’t I think of that?” Facebook, Amazon… And here we go again. Peloton is the latest brand to take the world by storm with its high-tech static bikes … Read more »
Bring on the goose bumps
I have just returned from a meeting at Twickenham Stadium. The content of the meeting was normal enough – a status update re the hospitality staff we’re providing for their Autumn Internationals – but the occasion will still stand out. … Read more »
Artificial intelligence? Don’t bot-tle it.
As Jeremy Hunt announced plans for dragging the NHS into the 21st century with a GP At Hand app that gives people access to healthcare via their smartphones, the company behind the technology sparked controversy with their ‘wild assertions’ about … Read more »