News

A cloak of invisibility

1+ I keep hearing the phrase ‘unprecedented times’. Well, yesterday I did something that I’m embarrassed to admit was unprecedented. I had a conversation with a shelf stacker. Not a quick “Can you tell me where I can find the … Read more »

Campaign Experience Awards Staffing Agency

Mash Nominated for Campaign Experience Award

1+ The Campaign Experience Awards aim to highlight the very best work and teams in the creative industry. As brands fight for the attention of consumers with activations with immersive or interactive experiences they’re realising that they need to up … Read more »

One brand. Two audiences?

4+ So Marks & Spencer’s (M&S) profits have fallen again in the first six months of its financial year. This is not an unfamiliar story. The 135 year old High Street retailer has been declining in size for a number … Read more »

Lavazza scores another Love game

0 Earlier this month we enjoyed Pride in London. 50 years on from the Stonewall uprising in New York, about 1.5 million people joined the parade through west London – many carrying rainbow flags, Pride’s symbol of diversity. But the … Read more »

The Retail Conundrum

1+ On the one hand we hear about the near collapse of Sir Philip Green’s empire. On the other, we learn that Amazon is opening a series of high street stores. No one disagrees that the retail landscape is changing, … Read more »