A cloak of invisibility
1+ I keep hearing the phrase ‘unprecedented times’. Well, yesterday I did something that I’m embarrassed to admit was unprecedented. I had a conversation with a shelf stacker. Not a quick “Can you tell me where I can find the … Read more »
Mash Nominated for Campaign Experience Award
1+ The Campaign Experience Awards aim to highlight the very best work and teams in the creative industry. As brands fight for the attention of consumers with activations with immersive or interactive experiences they’re realising that they need to up … Read more »
Mash win Staffing Agency of the Year at the Drum Experience Awards 2019
12+ Well, we did it! 2019 has been an amazing year for Mash – with big wins like Samsung KX and a 3-year contract with BMW, and new ventures like developing an experiential training programme and going airside for the … Read more »
One brand. Two audiences?
4+ So Marks & Spencer’s (M&S) profits have fallen again in the first six months of its financial year. This is not an unfamiliar story. The 135 year old High Street retailer has been declining in size for a number … Read more »
Samsung King’s Cross: A Guide to Best In Class Retail Experience Training
1+ Download our ebook to learn about cutting edge approaches to staff training in retail. Samsung, a brand at the forefront of innovative customer experiences recently launched their new flagship retail space in London King’s Cross. Samsung KX at Coal … Read more »
Mash Wins Most Effective Retail Sales Experience Award With FMBE
0 Mash have been recognised for delivering the most effective retail sales experience by notable industry awards body, the FMBE. Last week our team picked up a Silver award for our work with GHD. Mash have been working with GHD … Read more »
England Rugby RWC Squad: A lesson in team building?
0 We have always been big rugby fans at Mash – and our partnership with Twickenham Stadium has only fuelled the fire – so we’re all very excited about the forthcoming Rugby World Cup. Sixteen years on from that jaw … Read more »
Meet the Staff Driving Customer Experience at Samsung KX
0 Ahead of the highly anticipated opening of Samsung KX – we are excited to introduce you to some of the incredible staff you can meet when visiting London’s new home of culture and innovation. Meet Melissa. From running … Read more »
Lavazza scores another Love game
0 Earlier this month we enjoyed Pride in London. 50 years on from the Stonewall uprising in New York, about 1.5 million people joined the parade through west London – many carrying rainbow flags, Pride’s symbol of diversity. But the … Read more »
The Retail Conundrum
1+ On the one hand we hear about the near collapse of Sir Philip Green’s empire. On the other, we learn that Amazon is opening a series of high street stores. No one disagrees that the retail landscape is changing, … Read more »