Swipe vs. Smile

0 We all know that the dividing lines between marketing disciplines are blurring, if not disappearing altogether. And the main driver for this is the Internet. Whether it’s bloggers replacing PR, online media usurping TV, or technology blending events and … Read more »

What? Politicians talking (some) sense?

0 Last week I worked my way through an 80 page parliamentary report on our town’s high streets. The task of the report was to consider how to future proof these traditional retail areas to ensure they’re still thriving in … Read more »

Peloton Image

Peloton: a masterclass in innovation

0 Over the last decade, how often have you said the words, “why didn’t I think of that?” Facebook, Amazon… And here we go again. Peloton is the latest brand to take the world by storm with its high-tech static … Read more »

Newspaper stand with a full arrangement of newspapers

Bring on the goose bumps

0 I have just returned from a meeting at Twickenham Stadium. The content of the meeting was normal enough – a status update re the hospitality staff we’re providing for their Autumn Internationals – but the occasion will still stand … Read more »

AI Robot

Artificial intelligence? Don’t bot-tle it.

0 As Jeremy Hunt announced plans for dragging the NHS into the 21st century with a GP At Hand app that gives people access to healthcare via their smartphones, the company behind the technology sparked controversy with their ‘wild assertions’ … Read more »

Dixons Carphone Warehouse Logo

Mash wins approved agency status with Dixons Carphone

0 After showcasing our retail experience credentials, we have recently been appointed as a Dixons Carphone Approved Agency providing sales demonstration staff to work in Dixons Carphone stores including Currys. As a retail brand that understands the importance of high quality in-store … Read more »

Big data is watching you

Good pain?

0 Our famously organised, never knowingly flappable Operations Director is perspiring slightly right now. Why? Well, because GDPR – AKA General Data Protection Regulation – comes into effect on 25th May. And GDPR means sweeping changes for any business that … Read more »

Woman in warehouse

Unfairly distributed?

0 I’m currently staring at my recently purchased copy of James Bloodworth’s new book: Hired – 6 Months Undercover in Low-Wage Britain – and a familiar feeling has gripped me. It’s the one I get when I stare at the … Read more »