Ogilvy & Mather's Dove Sketches: a Powerful Experiential Campaign

Dove have returned to their Campaign for Real Beauty after a two year break, in a campaign by Ogilvy & Mather Brazil aimed to show the difference between the way women see themselves, and the way others see them.

Dove have returned to their Campaign for Real Beauty after a two year break, in a campaign by Ogilvy & Mather Brazil aimed to show the difference between the way women see themselves, and the way others see them.

It’s a great campaign, and one which shows the value of a single experience – not just for changing brand perception, but for changing the way consumers view themselves too.

This is the sort of campaign that shows how powerful experiential can be, even to a limited number of participants.┬áIt’s an emotionally involving experience that will stick with the women who took part – and by issuing this great campaign video, Dove have managed to spread a great message that’s on-brand, powerful, and positive across the globe.

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Posted by

Katie Lowe