The Beats team engage with consumers and give them a personalised experience of the Beats brand and product range in-store. Therefore, this role demanded an immersive and inspiring training programme where the team were given both in-depth product knowledge, and training on how best to engage with consumers.
We worked with Beats to design a relevant and valuable training programme. This was delivered in 3 sessions to keep the groups small. As well as product presentations, training included workshops and role play scenarios where staff were taught customer engagement and soft selling techniques. Training was embedded via access to a development app.