In September 2019 we provided 52 staff to support BMW and MINI over six days at the BMW PGA Championship at Wentworth. As BMW’s exclusive staffing partner, we have a large pool of highly trained brand ambassadors and supervisors. A selection of these staff were given additional training on the venue and specific BMW aims for the event.
Brand ambassadors engaged with event visitors, both within pre-defined zones and by roaming the Village. They showcased BMW and MINI cars including their electric vehicles and collected prospect data. We also provided hosts to engage with BMW guests at the 14th Hole, and retail experience staff to work in the Lifestyle store.