BMW i3 Back

In 2014 a team of Mash staff delivered test drives in the much acclaimed BMW i3 as part of the UK-wide Become Electric Tour. Our team of BMW promotional staff toured the country, generating a high level of interest from consumers – resulting in 640 test drives over the course of the campaign.

640Test Drives

370Dealership Referrals

Working closely with the BMW team at Iris Experience, 12 Brand Ambassadors visited 7 cities in 7 days, positioning the BMW i3 as the future of electric car technology, and encouraging passing footfall to test-drive the exciting new electric car.