The fan engagement team at Chelsea F.C. interact with Chelsea fans and help build excitement pre game by making visitors feel special. We worked with the football club to ensure the training followed this same approach of entertainment, engagement and personalisation.
We included a number of break out sessions where the team carried out fun tasks including a keepy uppy challenge and a football knowledge quiz. To inspire and motivate the team, as well as provide valuable insight, they were given a full stadium tour and invited to walk through the famous tunnel onto the pitch.