Dyson Supersonic Back

We were awarded the contract to support the launch of the new Dyson Supersonic hairdryer in retail.¬†We recruited 60 hair & beauty enthusiasts from across the UK and worked closely with our client to ensure our team of Dyson sales demonstrators’ brand and product knowledge reflected the high standards set by the purist brand.

60Dyson Stylists

Since launch in April 2016, these skilled individuals have been driving trial and awareness in 39 John Lewis, Selfridges and Boots stores, with award winning results.