Dyson Supersonic Back

In 2016 we were awarded the contract to support the launch of the new Dyson Supersonic hairdryer in retail.¬†We recruited 60 hair & beauty enthusiasts from across the UK and worked closely with our client to provide extensive training, ensuring our team of Dyson sales demonstrators’ had exceptional brand and product knowledge.

60Dyson Stylists

Between April and December 2016, these skilled individuals worked tirelessly to drive trial and awareness in 39 John Lewis, Selfridges and Boots stores, achieving above target sales and generating award winning results.