Mash brought the taste of Tennessee Honey to whiskey fans across the country. Six Mash teams embarked on a nationwide campaign, sampling in bars and Tesco supermarkets in 9 cities across 4 weekends.
The activity needed impact and energy on arrival, and the teams delivered this brilliantly, giving away hundreds of samples at every venue. Proficient stock management was also essential and the EM managed this perfectly with the account team.
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