In late 2018 we helped Jeep reach out to their target audience at two highly immersive brand activations in London and Edinburgh. On the Southbank and at Edinburgh’s Foodies Festival, up to six Mashers engaged with passersby, introducing them to the Jeep range and encouraging them to try the five Jeep missions, including an impressive hill climb.
Our staff were tasked with identifying prospective customers and collecting their contact details via a tablet to be sent to the relevant Jeep retailer. If visitors showed significant interest, Mashers would introduce them to retail staff on the stand. The activation drew big crowds in both locations and our Mashers did a fantastic job of staying enthusiastic and friendly throughout.