Lavazza Prontissimo Back

Mash has run the Lavazza retail team since 2010, so we were the natural choice to help promote their Prontissimo coffee. We provided merchandising and sampling staff across the UK – from Guernsey to Inverness.

45,000Samples Distributed

142UK Stores

With a fixed set of stores to visit, staff were responsible for in-store merchandising and POS, ensuring stock was ordered, shelf positioning, and accurate pricing. We also ran a full sampling campaign in the same stores.