Lavazza Prontissimo Back

With our experience in running the Lavazza retail team since 2010, we was asked by the premium coffee brand to help them promote their new Prontissimo instant coffee in the UK. We provided merchandising and sampling staff to work across the country – from Guernsey to Inverness.

45,000Samples Distributed

142UK Stores

With a fixed set of stores to visit, Mash staff were responsible for in-store merchandising and POS, ensuring stock was ordered, shelf positioning, and accurate pricing. We also ran a parallel sampling campaign in the same stores.