Lavazza – In Store Sales Team Back

We began working with Lavazza in 2009 – managing their Sales Demonstrator Programme in John Lewis stores. The account has grown steadily, and the team now numbers 40 core staff including 3 full time territory managers and over 30 Lavazza in-store sales demonstrators. Having extended our remit to include flagship Lakeland and Steamer stores, our team now delivers approximately 65% of overall Lavazza A Modo Mio sales in the UK. We are proud of the strong partnership that we have developed, and our dedicated Lavazza account team regularly spends time at their head office.

65%Demo Team Sales against total sales

3000+Annual demo days

These highly trained sales specialists provide consumers with an immersive product demonstration in John Lewis stores nationwide, plus Selfridges, House of Fraser and a number of flagship Lakeland stores.