In June 2019 Mash helped launch Major League Baseball in the UK. The sport arrived in style with its first ever London Series hosting two back-to-back games between the New York Yankees and the Boston Red Sox at the London Stadium – and Mash was there to help build excitement before and during the games.
In the run up to the games, we staffed a fun launch activation in different locations around London. Mash staff encouraged people to take photos with 3m high Yankees and Red Sox branded pedestals and share on social media – with the pedestal lighting up with every share.
"Mash worked tirelessly to best understand our event and place the best fit staff."
During the games weekend, the London Marathon Community Track was transformed into a giant Play Ball Park and Mash staff hosted lots of baseball-inspired ball games for visitors to enjoy – with up to 15,000 visitors attending each day.