Mini Back

Working alongside Iris Experience, trained Mash spotters played a pivotal role in the MINI Not Normal campaign, a pioneering activity that fused digital with experiential to give MINI drivers an unforgettable day.

5MINI Spotters

1941Drivers Spoken To

In a campaign that attracted attention on a global scale, Mash staff – who could name a MINI model at fifty paces – identified MINI drivers, which in turn activated a billboard message targeted solely at them.