We have managed the Nike Air Team since 2014. Part of the team’s remit is to ensure that sports retailers across the UK are meeting Nike’s brand standards in visual merchandising, and displaying new products and planograms correctly.
Our visual merchandising team includes seven permanent members of staff, four of whom work exclusively in Sports Direct stores. During busy periods such as new product launches or seasonal changeovers, the team is then supported by up to 24 highly trained additional staff.
This flexible support has proved very successful in meeting Nike’s fluctuating needs in visual merchandising, specifically across football launches with Tottenham Hotspur F.C. and Chelsea F.C.