Not on the High Street (NOTHS) launched its first ever retail pop up shop in the lead up to Christmas 2018, and we were excited to be asked to help staff it. The pop-up ran for 3 weeks at Waterloo Station in November, and then moved to a larger site at Westfield White City for December.
A total of 14 Mash staff were trained for this 8 week campaign, with up to 10 staff working per shift. As our staff had both experiential and retail experience, they were able to give visitors an immersive brand experience as well as deliver strong Christmas sales for NOTHS.
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