Peugeot Goodwood Back

In year 2 of 4 Mash included a team of pro surfers to run the exhilarating ‘Enjoy the Ride’ activity for Peugeot at Goodwood Festival of Speed – a unique Flowrider Surf Machine. Our Goodwood event staff encouraged consumers to don their surf gear, and take a ride on the surf machine in the heart of the festival – resulting in 87,000 consumer engagements.

9m 55sDwell Time

87,000Consumer Engagements

Working with our creative partner, our Mash experts helped stand visitors enjoy a 60 minute surf while at the festival – offering both advice and encouragement as the novice surfers tried to stay upright.