Samsung KX Back

We were appointed by Samsung to manage the staffing element of their exciting new retail concept at Coal Drops Yard in Kings Cross. This involved recruiting 100 exceptional individuals who could represent Samsung’s ‘do what you can’t’ brand philosophy and deliver world-class brand experiences in the evolving retail space.

87members of staff

25languages spoken

We worked with Samsung to deliver an immersive and exciting 4-week training programme that questioned every norm of the traditional shop assistant role, and taught the team to deliver personalised and positive brand experiences in retail. Samsung KX opened in the summer of 2019 and our six-strong account team continue to manage, train and develop its workforce.