Skyr Yoghurts Back
A team of energetic and outgoing Mash staff introduced Icelandic brand Skyr Yoghurts to the British public. Working in 9 high-footfall locations, the team gave out an impressive 7,500 samples and money off coupons per day from a Skyr “Icelandic” hut and chilled dump bins.
70,000Samples Distributed
4Weeks of Activity
A total of 70,000 samples were distributed via on-street activity, local offices, sports clubs and food banks.