Working with Initials, we delivered half a million bottles of Tropicana to homes across the UK – bringing a ‘little ray of sunshine’ to their morning routine.
Two teams of 11 staff each worked a 3am to 7am shift, delivering bottles of juice and an uplifting message to 250,000 suburban households over an 11 week period. Mash staff also supported the corresponding PR activity – with their bubbly personalities really adding to the optimistic campaign message.
500,000hand delivered bottles
3am - 7amstaff delivery slots