Volvic Back

Mash supported Volvic on two parallel road shows to raise awareness of their new product, Juiced, and increase penetration of their Touch of Fruit range.

529,000Samples Distributed

1,000,000Consumers Engaged

Two teams of Mash Brand Ambassadors spent 5 to 7 weeks travelling the UK during the summer to introduce these Volvic drinks to consumers, visiting supermarkets, city centres and trains stations to achieve the ambitious sampling target.