We work with Waitrose and their brand partners to deliver their Tastings with Waitrose sampling programme. During the initial six-month trial in 25 stores, we recruited over 100 staff with food hygiene qualifications and relevant experience to engage with Waitrose customers and encourage them to trial premium products such as Green & Blacks, Fever-Tree and Nakd.
Over 6 months, we activated 293 sampling days for 12 different brands – with our team of Waitrose promotional staff creating over 152k customer interactions. The trial received excellent feedback and as a result, the initiative is now being rolled out across the entire Waitrose estate.
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