While our London HQ continues to bask in the afterglow of the 2012 Olympic year, in our Glasgow office, our dedicated team are already recruiting great promotional and corporate event staff for a number of clients across Scotland for projects both during, and in the run up to, this year's Commonwealth Games.
While our London HQ continues to bask in the afterglow of the 2012 Olympic year, in our Glasgow office, our dedicated team are already recruiting great promotional and corporate event staff for a number of clients across Scotland for projects both during, and in the run up to, this year’s Commonwealth Games.
Now that we’re 100 days from the launch, discussion is rife among our Mashers as to whether it’s possible to create another event as spectacular as the games of 2012.
Few events require as much planning and are on such a huge scale – Glasgow 2014, for example, takes place across 14 venues, with 17 different sports competing over 11 days – so it goes without saying that people are the biggest driver in their success.
Volunteers form a huge part of that – London 2012 wouldn’t have been a success without the Games Makers, many of whom are promotional staff for Mash and for Glasgow 2014, over 50,000 people applied for the 15,000 volunteer spots available. If that doesn’t encourage a bit of faith in the spirit of other people, nothing will.
But that figure only accounts for the people involved directly with the games themselves. Over the summer of 2012, we increased the size of our book by 25% and worked on a huge variety of campaigns with some of the world’s biggest brands, all of whom were competing to be a memorable part of the Olympic experience – and we’re expecting Glasgow 2014 to be no different. It’s a unique opportunity for brands to work with consumers who are excited, engaged and receptive – so it’s absolutely essential that they’re working with staff who really know their stuff.
Whether they’re Event Managers who can take the reins and guarantee everything runs smoothly, Brand Ambassadors who really understand the importance of the core brand message, or Corporate Hospitality staff who can delight guests across the board – experience, enthusiasm and initiative are the three core skills that event planners should be looking for from their promotional staff at the Commonwealth Games.
So if you’re running an event at Glasgow 2014, get in touch with Mash Scotland by emailing firstname.lastname@example.org or giving us a call on 0141 931 7625. We’ll be happy to help!