Promotions becoming more popular amongst the wealthy

LONDON - Increasing numbers of wealthy shoppers are stocking up on products sold on promotion as the recession takes its grip.

LONDON – Increasing numbers of wealthy shoppers are stocking up on products sold on promotion as the recession takes its grip.

Lidl TV ad

Lidl TV ad

According to research commissioned by coupon service Valassis, promotional offers are now influencing the shopping decisions of wealthy AB consumers searching for bargains.

Some 34% of AB consumers said they now stock up on products when they are on promotion, with 29% now buying more own-label goods rather than mainstream brands.

Just over a quarter of AB consumers say they are now more careful to remember their coupons when going to the supermarket compared with a year ago, whilst 15% now shop at discount supermarkets.

Nearly a third of all consumers are now looking for promotions more actively than they were a year ago, with 26% citing a rise in the general cost of living as the reason.

Twenty-nine percent said they were more actively seeking promotions due to the rising cost of food, with 21% stating it was because they have less money than a year ago.

Article by Marketing Magazine. (Brand Republic)

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Posted by

Chris Wareham