LONDON - Increasing numbers of wealthy shoppers are stocking up on products sold on promotion as the recession takes its grip.
LONDON – Increasing numbers of wealthy shoppers are stocking up on products sold on promotion as the recession takes its grip.
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According to research commissioned by coupon service Valassis, promotional offers are now influencing the shopping decisions of wealthy AB consumers searching for bargains.
Some 34% of AB consumers said they now stock up on products when they are on promotion, with 29% now buying more own-label goods rather than mainstream brands.
Just over a quarter of AB consumers say they are now more careful to remember their coupons when going to the supermarket compared with a year ago, whilst 15% now shop at discount supermarkets.
Nearly a third of all consumers are now looking for promotions more actively than they were a year ago, with 26% citing a rise in the general cost of living as the reason.
Twenty-nine percent said they were more actively seeking promotions due to the rising cost of food, with 21% stating it was because they have less money than a year ago.
Article by Marketing Magazine. (Brand Republic)