Should a Church do Experiential Marketing or any Marketing?

Should a Church do Experiential Marketing or any Marketing?

Should a Church do Experiential Marketing or any Marketing?

Written by Daniel Herndon on July 28th, 2009

I was posed an interesting question first as a comment to a blog a few months ago and then again this week… Does Current Church Do Experiential Marketing? Should Current Church do Experiential Marketing?

Should a church spend money on advertisement? Should they seek to market themselves (like a business)?

Some would say that churches should NOT do “marketing”. They should only serve the community, and I will admit up front that I am (mostly) of this persuasion. Why spend money on promoting your assembly when you can use those resources to help those in need?

For background: I attend Current Church in Franklin, IN. Current Church is also the ‘parent’ and host of “The Gear”, a music venue that every weekend has performances from bands of all types, all persuasions, from all over the country and patrons of many walks of life. It is a welcoming environment for everyone regardless of their beliefs.

So to the question, does Current do experiential marketing? I would say yes…without trying. The Churches goals are to reach people and make a positive difference in their life and give them a place to turn for answers. The core audience is people from the age of 18 to 32 at Current. The Gear music venue provides an environment for this segment of society. Indianapolis (and Franklin) needs places where people can find community, as well as a positive environment. A place to connect, a place to engage. A place where young adults have a person to talk to, and place where “those on the fringe of society” can fit in and feel welcome. The Gear provides that.

By this, serving a simple need in the community, people are exposed to what Current offers. The next level of community… a family, and a purpose. The Gear is creating a platform for people to come without being sold on any ideologies, yet they have the opportunity to experience the fervent message and care that Current has freely received and freely gives. This is not a marketing plan, yet it is indeed experiential marketing.

What do you think?

Daniel Herndon | redwall LIVE Marketing

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