The 2013 Mash AGM: Beverley Hills Edition

One year after our last AGM in Hong Kong, and the management team at Mash found themselves in Beverley Hills. Since last year, a lot's changed - with not one, but two new babies born in the last few months!

One year after our last AGM in Hong Kong, and the management team at Mash found themselves in Beverley Hills. Since last year, a lot’s changed – with not one, but two new babies born in the last few months!

We were joined this year by Jenny Whitney – who started working for us as a Masher in the UK in 2009, before joining the London office, branching out to become Mash Australia’s second employee back in 2010 – and Mash UK’s new MD, Chris Wareham.

The brainchild of 2012’s AGM was video interviewing (which remains an industry leading innovation.) This year’s focus, though, was on greater collaboration between our two offices – allowing us to further improve our product and service in both countries, as well as strategically growing the Mash network into additional markets.

Although the UK and Australia teams face different day-to-day challenges, our ongoing collective focus is the Science of staffing; providing our clients with the reassurance that we remain the experts in consumer engagement, as well as an ability to prove ROI for their projects.

So that’s the business side covered – but alongside the serious data chats we managed to squeeze in some sight-seeing, fair-to-middling celebrity spotting (Beppe from Eastenders to Coldplay’s Chris Martin, respectively) and the best of LA nightlife.

I didn’t think it was possible to top Hong Kong 2012, but we did it. I don’t think there are many agencies in either the UK or Australia that talk about staffing and consumer engagement the way that we do – and the next 12 months look very exciting indeed!

We look forward to involving our partners in these developments soon, so a big thanks to team Mash for a trip to remember!

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Chris Wareham