Thought for the Week: Do One Thing, and Do It Well


Instagram is the ultimate start-up success story. Created and launched in October 2010, the app became so popular that by December that year, they’d acquired 1million users. Today, post a $1billion buyout by Facebook, Instagram boasts 100 million active users and is growing rapidly.

That’s a lot of users, and a lot of money.

But that’s not what amazes us most about Instagram. No, the thing we really love about them is the fact that they live by this idea – that doing one thing, but doing it really, really well, can get you very far. They make social photo sharing super-easy by providing a great mobile experience, and gorgeous photos.

That’s it.

The logic behind Instagram’s success is that it’s better to be great at one thing than just ‘okay’ at everything – and they’ve done this so well that ‘to Instagram’ has become a verb.

In this respect, we’re very much on the same page.

We operate by a belief that we achieve ‘awesome’ by focusing entirely on one thing. Staffing.

Staffing done really, really well.

We love what we do, and we’re always looking for new ways to innovate in the staffing arena – and by throwing ourselves wholeheartedly into it and always trying to be better at it, we’re pretty sure we’ve got it down to a fine art.

This approach means we’re able to drive innovation, thought leadership, and best practice within the industry – so rather than resting on our laurels, we’re consistently improving on a good thing. It’s essential that every change we make makes sense for everyone involved – and because we’ve always got simplicity in mind, we’re consistently working on making our user experience as seamless and enjoyable as possible.

All this leads to results for our customers, from our Mashers in the field, to our stakeholders and industry partners across the globe.

It’s no surprise that this attitude is something shared by the late Steve Jobs, who we think deserves to round off this post. In his words: “that’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

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Posted by

Phil Edelston