Understanding the Challenge > 2

Following on from Greg's successful escapade, Emma decided to throw herself in to the mix by working on our very successful Pringles campaign, see our blog post for more info on a hugely successful activity.

Following on from Greg’s successful escapade, Emma decided to throw herself in to the mix by working on our very successful Pringles campaign, see our blog post for more info on a hugely successful activity.

Working as a brand ambassador for the very first time, she took the time to answer some questions for us;

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What excited you most about the chance to be a brand ambassador on Pringles?

This was my first sampling activity that I have worked on, so I was really looking forward to putting myself in the shoes of a Masher. This was a really ambitious activity so being on site right from the start of the day to experience the challenges, and also receive some of the really positive reactions from the public first hand was really important to me.

What was the biggest surprise for you?

How delighted people were to get a free product. Also how sneaky people will be to get more than one!

How has it changed the way you perceive promotional work?

It has reconfirmed to me that you get out of it exactly what you put in. After my initial trepidation, it felt immensely rewarding when dealing with happy consumers and I was really pleased to see how engaged the public will be with you if you approach them in the right way.  It was quite clear to me how important body language, demeanour and general character were in successfully interacting.


Did you enjoy it?

Yes, very much so. Even in the boiling heat and unflattering shorts. Looking forward to the next opportunity to be let lose again.


What do you think you’ve learnt from this experience?

How invaluable the Event Manager on a job is. A calm, in control EM who is willing to get their hands dirty and involve themselves in consumer interaction will be the making of any campaign and it has definitely influenced the way I will source my Event Managers moving forward.  It really made me appreciate the good EM’s that I have worked with in the last couple of years.

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Posted by

Chris Wareham