When Mash launched fifteen years ago, the term ‘experiential marketing’ – and by association ‘experiential marketing staffing’ – hardly existed. We worked in promotional marketing, providing staff for sampling campaigns and marketing events. However, it didn’t take long for brands to work out what a special opportunity face to face brand connection presented – and gradually sampling grew into immersive and memorable brand experiences. And with it, Mash became one of the first experiential staffing agencies.
Fast forward to present day and Mash is now one of the biggest providers of experiential staff in London and the UK. We have provided experiential staffing on major campaigns for some of the country’s most popular brands – from Cadburys and Pringles to Samsung, MINI and Paco Rabanne. Our staff encourage consumers to engage with brands, and help create positive experiences that support brand appeal in the long term.
We currently manage a book of 4,000 experiential staff based across the UK. We set very high standards, and every new recruit is interviewed by a member of our talent team before being accepted onto our book. We always ensure our experiential staff have the right personality (engaging, warm and encouraging) and the right attitude (professional, hard working, flexible and great working as part of a team) – as well relevant experience.
Once a member of experiential staff joins Mash, they become part of our vibrant and supportive community. As well as providing them with regular work, we run Mash incentives (on top of campaign specific programmes), social media groups, and various Masher events such as a Christmas quiz and summer sports day. This helps drive loyalty, commitment and a sense of belonging, which our clients benefit from hugely.
As a specialist experiential staffing agency, we understand what makes a successful experiential activity, and are able to add real value to our clients’ campaigns. Whether it’s advice on people flow, or ideas for increasing uptake of the activities on the stand, our account teams and experiential staff offer huge insight that can make a real difference.
While Mash has grown into other areas of staffing, we will always remain a committed experiential marketing staffing agency. We work with both experiential marketing agencies and directly with brands, and have grown a reputation for providing staff who understand the huge value that face-to-face brand experiences offer, and have the right skills to deliver it.
We offer experiential staff in London and across the UK. If you have any experiential staffing needs that you’d like to discuss, please get in touch by emailing firstname.lastname@example.org or calling 0207 939 7670 – we would love to help.