Festivals are a brilliant environment for brands to connect with their audiences – festival-goers have a positive mindset and time to spare, and the brand association is particularly powerful. We have been successfully providing brands with festival event staff for many years to work at some of the UK’s best loved music events –  from V Festival and T in the Park to the Isle of Wight Festival and Bestival – as well as specialist festivals like Taste of London.


Over the last 10 years we have worked with some of the world’s biggest brands, providing festival event staff to work at their festival activations. For example, Mash staff represented Samsung at V Festival, BMW and MINI at Goodwood Festival of Speed and Jeep at Edinburgh Foodies Festival. We also provided 116 staff for the world-famous global WeWork Summer Camp held at Eridge Park in East Sussex.

Perfect Balance

When festival event staff interact with festival-goers they need to find the right balance between joining in with the fun and remaining professional. We take steps to ensure that our staff understand this distinction. Our staff are put into teams with an Event Manager and Assistant Event Manager guiding both their behaviour and their approach to the role. We also cover this element in our festival event staff training provision.


Inviting festival-goers to take part in a brand activation may sound like a fun job, but it is also incredibly hard work. The hours are long, the environment is very busy, and accommodation can be basic. So we operate a very robust selection strategy which involves CV screening for similar experience, a telephone interview and a casting day. This ensures that we find people who are both enthusiastic and committed to doing a great job.

Our Work

Case Studies



Despite all the rain and the mud, festivals have steadily grown in popularity in the UK as the trend for experiences over things becomes more prevalent. And the explosion of social media has added to this phenomena as people seek to record and celebrate these experiences. At Mash, we have enjoyed being part of this growth – providing festival event staff for major music festivals as well as smaller, more niche festivals like Taste of London, the Big Feastival and even the Snowbombing Festival in Austria.

We also provide festival event staff for privately run events. For example, we provided all the staff to work at WeWork’s legendary Summer Camp, helping 8,000 We Work employees and guests have the experience of a lifetime. From checking guests in to being on hand throughout the three-day festival, our festival event staff played a key role in making sure the event ran smoothly for everyone. There was a huge array of activities on offer – from yoga and roller discos to performances by Bastille and Lorde.

Some people may believe they want to work at a festival without realising the level of work involved – or without being able to remain professional throughout the event. This is why we run a very robust recruitment process, and set high expectations for our staff. When given a brief for festival event staff, we first look to our comprehensive database. As well as showing every staff member’s experience, our database also gives a rating per individual based on their three previous roles. This ensures we only pick high performing staff to represent our clients’ brands at festivals.

Once we have a shortlist of candidates, we will organise a casting day so that we can investigate their suitability for the role more comprehensively. We always recommend that our client attends the casting day and helps us make the final selection. This is also a chance to give the staff more information about the brand and the specific festival event staff role, and get them excited about joining the team.

We also make sure our festival event staff are fully prepared for the role – often with a mix of pre-event and on-site training. Depending on staffing numbers, we will always use at least one Event Manager and Assistant Event Manager, ensuring that the account team and client have an experienced key contact to liaise with, and the festival event staff have a manager to guide and support them.

To find out more about our work in festival staffing, take a look at our case studies, or request more information using the contact box above and one of our team will be in touch.