In today’s digital world, being able to measure success using accurate empirical data is a vital element of any marketing campaign. Before 2015 we were struggling to find reporting software that gave us the data we needed, while allowing for the practicalities of off-site experiential activations. So we developed our own reporting app, carefully designed to take all these elements into account. And so M+ Reports was born.
At the start of a campaign, the account team work with the client to build the perfect questionnaire. M+ Reports offers many different options – from drop down numerical or text choices to free text and photo uploads – so clients can get the specific information they need to measure success. Over the last 5 years, M+ Reports has been continually updated and improved based on real campaign feedback.
Easy to use
In a busy field environment, compliance and accuracy of report completion are important considerations. All Mash staff have the M+ app on their own phones (iPhone and Android) – questionnaires are uploaded automatically to their account and very user friendly to complete. Staff can work offline, and their completed report will be submitted automatically when they reach a Wi-Fi signal.
M+ Reports provides a client dashboard for results to be displayed. The account team uses the collected data to create a clear picture of event status through photos, charts, graphs and maps. This is then uploaded to the client dashboard for assessment. Having real time results-based insight allows us to make recommendations during the live campaign, as well helping to shape future activity.
When we were looking at various staffing agencies, the reporting element was what set you apart and ultimately influenced the decision
Account Director, Experiential Agency
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