The retail industry is suffering from a number of challenges at the moment and the winning response is to create retail experiences that can’t be replicated online – from product demonstrations and personal shoppers to VIP events and immersive activities in-store. But to deliver these experiences successfully, retailers must ensure that they have the right type of in-store worker. Finding the right people can be a difficult – and expensive – task, so it’s worth using an experienced retail recruitment agency to help.
The contemporary retail space needs its staff to have different skill sets to traditional retail. Nowadays store workers need to be confident, enthusiastic and personable; and to demonstrate empathy, understanding and diplomacy. They also need to be product experts and brand advocates. Due to the pace of change, not all retail recruitment agencies are on board with today’s new style of retail worker.
Of course it may not be necessary for entry level in-store workers to have retail experience – everyone needs to start somewhere. But they do need these fundamental character traits in order to deliver retail experiences that make shoppers feel special. And retail recruitment agencies must work to this new normal in order to source the right staff for their clients.
There are many retail recruitment agencies in the marketplace, but more traditional recruiters often put quantity before quality. At Mash, we are different. Due to our wider remit of managing permanent retail teams, we have an in-depth understanding of the current retail landscape and its growing expectations on staff. We translate this into meaningful recruitment criteria and then apply these against every prospective candidate.
As a leading retail recruitment agency, we will always focus on each individual’s potential – in effort, commitment, personality and ability to do the job – even if we are tasked with recruiting large numbers of staff. For example, we were given one month to recruit 60 hair and beauty specialists with retail experience to help launch the Dyson Supersonic. The team were brilliant, the feedback was exceptional and our efforts on the project led to us winning Gold for Sales Campaign of the Year at the proceeding IPM COGS Awards.
At Mash, we are passionate about retail experience, and believe fundamentally in the power of human connection. So if you want retail staff who can bring these concepts to life, then we are the retail recruitment agency for you.