Creating a brand experience – whether in-store or at an event – requires a particular set of skills. As well as an in-depth understanding of the brand and products, staff must be able to connect with different audiences and prioritise creating experiences over delivering sales. We have designed an experiential training methodology with proven success in preparing staff for this new approach to consumer engagement.

Background

Our focus on training grew organically as more clients began to recognise the value that brand experience training brings. We developed our specific methodology to meet the demand of our retail clients – creating teams of motivated, well-informed brand experts – and we now deliver brand experience training across our promotional event and corporate hospitality departments too.

Clients

We work collaboratively with our clients on programme design, and deliver the elements related to brand experience. Within retail experience, we manage both initial and ongoing training for Samsung, Nike, Peloton and Lavazza amongst others. Within promotional events and corporate hospitality, training clients include BMW, Chelsea Football Club and Waitrose.

Methodology

We have developed a brand experience training methodology around four key pillars – personality, creative innovation, ownership and teamwork. While every training programme is different depending on our client’s unique requirements, we use these pillars to ensure staff feel prepared, supported and excited about their role.

Download Mash’s ebook to learn about cutting edge approaches to staff training in retail referencing our collaboration with Samsung.

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Case Studies