Why Love Matters – Why a high level of Emotional Intelligence (EI) is essential for promotional and event staff

We all know how hard it is to come by authentic praise these days. I am sure if you did a general check around those close to you right now most  would tell you that they feel short of acknowledgment in one way or another.

We all know how hard it is to come by authentic praise these days. I am sure if you did a general check around those close to you right now most  would tell you that they feel short of acknowledgment in one way or another.

At Mash we understand that our Mashers must make customers delighted to be around your brand and products. We ensure that we train them in producing cultures at the events we work on where praise, acknowledgment and compliments flourish in addition to technical or product knowledge.

We want people leaving an event or consumer interaction feeling full of enthusiasm as well as simply getting a product or sample in their hands!

Emotional Intelligence is an accurate predictor of performance! How do we know this?…

In a study by the Hay Group of Fortune 500 companies, it was suggested that Emotional Intelligence (EI) is twice as important as technical capacity in predicting outstanding employee performance and accounts for more than 85% of star performance in top leaders. This is a pretty startling revelation and points to the fundamental importance of understanding Emotional Intelligence and the impact it can positively have on an organization.

It means that Emotional Intelligence is absolutely crucial in our Mashers and is entirely relevant to consumers as well as employees.

Humans, like all mammals, are born wired for survival, but uniquely, we are wired to do so through other people. By smiling cutely long before they can walk or talk, babies ensure that the adults in their lives are sufficiently besotted to forgive them the sleepless nights and want to keep them alive.

Being smiled at in return teaches the baby the rewards of communication and primes them for more. This remains true throughout our lives as we continually calculate our value through the reactions of others.

At Mash we understand the value of communication being fully human and being able to recognise and applaud customers. As the saying goes “Smile and the world smiles back“.

We do this through a range of techniques and training programmes. To find out more please feel free to get in touch. We’d love to hear from you – hello@mashstaffing.com.

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Posted by

Phil Edelston